HubSpot

ProEnterprise

Connect Fanzava to HubSpot to sync participant data and tipping engagement into your CRM contacts and lists.

Connecting HubSpot

1. Go to Admin → Integrations → HubSpot
2. Click Connect HubSpot
3. Sign in to HubSpot and authorise the Fanzava integration
4. Select which HubSpot account to connect (if you have multiple)
5. Click Approve

The integration is active immediately.

What syncs to HubSpot

Fanzava creates or updates HubSpot contact properties:

HubSpot property	Value	Updated
fanzava_hub	Your hub name	On join
fanzava_joined_date	ISO 8601 date	On join
fanzava_tips_submitted	Count	After each round
fanzava_total_points	Integer	After each round
fanzava_leaderboard_rank	Integer	After each round
fanzava_engagement_score	0–100	Weekly
fanzava_last_active	ISO 8601 date	On activity
fanzava_groups	Comma-separated group names	On change

These properties are created in HubSpot automatically when the integration activates.

HubSpot lists

Fanzava can sync participants to HubSpot static lists:

• All participants: everyone who has joined your hub
• Active this week: tipped at least once in the last 7 days
• At risk: haven’t tipped in 2+ rounds
• Per group: one list per Fanzava group (e.g. “Fanzava: Marketing Team”)

Configure list sync in Admin → Integrations → HubSpot → Lists.

Using Fanzava data in HubSpot workflows

Once properties are syncing, use them to trigger HubSpot workflows:

• Send a re-engagement email when fanzava_last_active is more than 14 days ago
• Add to a sales sequence when fanzava_engagement_score exceeds 70
• Notify your account manager when a key account’s leaderboard rank improves significantly

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Note

HubSpot property creation requires your HubSpot account to have custom properties enabled. This is available on all HubSpot paid tiers and the free CRM.