CRM integrations
Fanzava can sync participant data and engagement signals to your CRM. This lets your sales and marketing teams act on tipping activity: identify engaged customers, score leads, and trigger follow-up sequences.
What Fanzava syncs
Section titled “What Fanzava syncs”| Data | Direction | Notes |
|---|---|---|
| Participant profile (name, email) | Fanzava → CRM | On join |
| Join date | Fanzava → CRM | On join |
| Tips submitted per round | Fanzava → CRM | After each round |
| Total points / leaderboard position | Fanzava → CRM | After each round |
| Engagement score | Fanzava → CRM | Weekly |
| Group membership | Fanzava → CRM | On change |
| Last active date | Fanzava → CRM | On activity |
Supported CRMs
Section titled “Supported CRMs”Custom CRM integrations via webhooks are available on all plans.
How the sync works
Section titled “How the sync works”Fanzava matches participants to CRM contacts by email address. If a match is found, Fanzava updates the existing contact record. If no match is found, Fanzava can optionally create a new contact.
Configure match and creation behaviour in Admin → Integrations → [CRM name] → Sync settings.
Engagement scoring
Section titled “Engagement scoring”Fanzava calculates an engagement score (0–100) for each participant based on:
- Tip submission rate (tips submitted / rounds available)
- Recency (how recently they tipped)
- Points performance trend (improving or declining)
This score is synced as a CRM property you can use for lead scoring, segmentation, or triggering nurture sequences.