Email engagement

Fanzava’s email system sends automated, personalised emails to keep participants engaged through the season. All emails use your hub’s branding — your logo, colours, and sender name.

Email types

Round emails

Email	Timing	Content
Round reminder	Configurable before first lock	”Tips for Round X are due soon. Submit yours →“
Round results	After round scoring	Top scorers, round winner, your position
Round recap (AI)	After scoring	AI-generated narrative summary of the round

Engagement emails

Email	Trigger	Content
Streak alert	3, 5, 10 correct picks in a row	Celebrates the streak, encourages tipping
Close race alert	Within X points of leader	”You’re only N points behind — submit this round’s tips”
Re-engagement	No tips for 2 rounds	Nudge to come back and tip
Milestone alert	Season halfway, final round approaching	Context and encouragement

Admin emails

Email	Trigger
Welcome	Participant accepts invitation
Invite reminder	Invitation not accepted after 3 days
Competition created	Notifies participants of new competition
Season summary	End of season — stats, leaderboard, congratulations

Configuring emails

Go to Admin → Emails to see all email types. For each:

• Toggle on or off
• Set timing (for round reminder, set hours before first lock)
• Preview the email with sample data
• Send a test to yourself

Custom email content

On Starter and above, you can add a custom message block to any automated email. Use this for:

• Sponsor messages
• Event announcements
• Hub-specific calls to action

Add custom blocks in Admin → Emails → [Email type] → Custom content.

Unsubscribe handling

Fanzava handles unsubscribes automatically. Participants can unsubscribe from:

• Marketing emails — engagement nudges and milestone alerts
• Round emails — round reminders and results
• All emails — complete opt-out

A participant who unsubscribes from all emails can still use the hub — they just won’t receive email notifications.

Hub admins can see a participant’s email preferences in their profile.

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Tip

The round reminder email is the single most impactful email you can send. Hubs that send a reminder 3–4 hours before the first lock consistently see 25–35% higher tip submission rates compared to hubs that don’t.

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Note

All emails are sent from your configured sender address (or the Fanzava default if not configured). Emails are delivered via Resend’s infrastructure with SPF and DKIM authentication.