CRM integrations

Pro Enterprise

Fanzava can sync participant data and engagement signals to your CRM. This lets your sales and marketing teams act on tipping activity — identify engaged customers, score leads, and trigger follow-up sequences.

What Fanzava syncs

Data	Direction	Notes
Participant profile (name, email)	Fanzava → CRM	On join
Join date	Fanzava → CRM	On join
Tips submitted per round	Fanzava → CRM	After each round
Total points / leaderboard position	Fanzava → CRM	After each round
Engagement score	Fanzava → CRM	Weekly
Group membership	Fanzava → CRM	On change
Last active date	Fanzava → CRM	On activity

Supported CRMs

• HubSpot
• Salesforce

Custom CRM integrations via webhooks are available on all plans.

How the sync works

Fanzava matches participants to CRM contacts by email address. If a match is found, Fanzava updates the existing contact record. If no match is found, Fanzava can optionally create a new contact.

Configure match and creation behaviour in Admin → Integrations → [CRM name] → Sync settings.

Engagement scoring

Fanzava calculates an engagement score (0–100) for each participant based on:

• Tip submission rate (tips submitted / rounds available)
• Recency (how recently they tipped)
• Points performance trend (improving or declining)

This score is synced as a CRM property you can use for lead scoring, segmentation, or triggering nurture sequences.

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Note

CRM sync is one-way by default — Fanzava writes to your CRM but does not read from it. Two-way sync (e.g. pushing CRM segment changes back to Fanzava groups) is available on Enterprise via Salesforce Connected App or HubSpot custom integration.